Today’s competitive healthcare landscape requires marketing leaders who can devise strategic go-to-market plans, differentiated brand positioning, data-driven campaign strategies, and - most importantly - embrace a growth mindset.

With over 15 years of commercial marketing experience, I’ve worked with a diverse range of brands, from rapid-growth startups to SMBs and global Fortune 500 enterprises, refining a proven methodology for working with brands and executive teams to develop high-performing marketing plans, strategies, and key messages that support their business’s growth goals.

MY APPROACH

GAIN DEEP UNDERSTANDING OF YOUR IDEAL CUSTOMER 

Any successful marketing starts with knowing your audience. “Know your audience” is a motto I’ve carried with me throughout my career, and it's proven to be the underpinning of every successful campaign. That’s why I always start by investing time into understanding your ideal customer and their needs, preferences, and behaviors. Doing so allows us to identify the hyper-targeted channels, tactics, and messages that resonate at every touchpoint. 

ANALYZE COMPETITION AND MARKET LANDSCAPE  

Analyzing the competitive landscape is critical for positioning your brand effectively. Regardless of the scope of the project, I always conduct an in-depth analysis of your market category and the competition. Understanding their positioning, key messages, strengths, and weaknesses is critical. This approach to any new project provides insights that unlock opportunities for your brand to differentiate itself to capture and grow market share. 

CURATE THE RIGHT MIX OF AUDIENCE ENGAGEMENT, CONVERSION & BRAND AWARENESS TACTICS 

Whether working with a brand portfolio, product, or service, I help brands connect with their audience on a deeper level. By leveraging a combination of tactics that span the full funnel and growth flywheel, I focus on deploying the right marketing mix that positively impacts both top and bottom lines. I’ve intentionally avoided specializing in paid, earned, or owned because I’m a strong believer that a true marketing strategist should leverage the expansive and ever-evolving toolbox we have available to us. From content marketing to omnichannel digital advertising and gorilla marketing campaigns, I make sure your brand’s unique value prop and audience-centric messaging are clear, compelling, and consistently optimized across every channel and tactic.

DEVELOP STRATEGIC MESSAGING, STORYTELLING & INTEGRATED COMMUNICATION  

I refuse to take shortcuts in messaging. I’ve learned that all the right tactics, strategies, and research in the world cannot compensate for a bad messaging strategy. Brand storytelling rooted in the audience, market, and competitive insights is key to any successful marketing or communications effort. I’ve witnessed some of the biggest brands in the world with multi-million-dollar budgets fail due to poor investment in messaging. So I encourage all brand and executive teams to spend the time investing in developing a messaging and integrated communications strategy to ensure success. Doing so maximizes campaign budgets tremendously, reducing leakage and unnecessary waste on media spend. If there is one thing that every successful campaign must get right, it's the messaging. 

MY PROMISE

As a commercially minded marketer, my focus is always on delivering results that matter, and ideally, exceed expectations.  

SERVICES 

Every brand, product, or service is unique, and so are its challenges and opportunities. I pride myself on providing tailored solutions that are specifically designed to meet the needs of your brand – my work is never cookie-cutter. Whether you are looking to rebuild your marketing team, launch a new product, enter a new market, or simply increase your brand’s visibility, I have the expertise and proven success to help you achieve your goals. 

STRATEGY & CONTENT  

• Overall Brand Strategy: Develop comprehensive brand strategies tailored to your unique needs.  

• Audience Engagement: Create and implement tactics to engage and retain your audience.  

• Promotional Campaigns: Design and execute campaigns that boost brand visibility.  

• Product Positioning & Messaging: Craft compelling product narratives.  

• Education & Awareness Campaigns: Drive awareness through targeted educational initiatives.  

• 360 Digital Content Creation: Produce engaging content across all digital platforms.  

• Growth & Sales Enablement: Develop strategies to accelerate growth and sales.  

• Demand-Gen, Lead-Gen, & Acquisition: Implement effective lead generation and customer acquisition strategies.  

• Customer Loyalty: Foster strong relationships to enhance customer loyalty.  

• HCP & B2B Marketing: Specialized marketing for healthcare professionals and businesses.  

• DTC & Consumer Marketing: Direct-to-consumer marketing strategies.  

• Executive Thought Leadership: Position executives as industry leaders.  

• Digital & Organizational Transformation: Guide digital transformation and organizational change.  

GO-TO-MARKET  

• GTM Strategy & Product Launch Planning: Develop and execute go-to-market strategies and product launches.  

• Channel Mix & Omnichannel Planning: Optimize channel strategies for maximum reach.  

• Messaging & Communications Architecture: Structure effective communication plans.  

• Customer Experience & Journey Mapping: Map and enhance the customer journey.  

• Audience Analysis & Profiling: Deep insights into audience behaviors and profiles. 

• 360 Marketing Plans: Comprehensive marketing plans covering all aspects.  

• Budget Allocation: Strategize and manage marketing budgets efficiently.  

• Resource Planning: Plan and allocate resources for optimal performance.  

EXECUTIVE & MARKETING OPERATIONS CONSULTING  

• Operations, Analytics, & Reporting Consulting: Expert consulting on operations, analytics, and reporting.  

• Organizational Re-Design: I’ve helped dozens of brands re-design their marketing team – matching the right mix of talent and resources is key to long-term success and growth. 

• Interim & Fractional CMO: Provide interim or fractional CMO services to fill gaps in leadership teams and help them reach the next level of expansion.

My personal experiences navigating under-researched women’s health issues ignite with my professional background to light the fire for staunch advocacy in health equity. I’m on a mission to increase awareness about health issues that burden women to empower underrepresented patient demographics. The brands I work with reflect my commitment to delivering real solutions for improving health equity and inclusivity. 

WHAT OTHER PEOPLE SAY