I've spent my career at the intersection of science, culture and storytelling, helping health brands earn a place in people's lives.

As an award-winning marketing leader with 15+ years of experience across health, consumer wellness and tech, I've built and scaled brands at every stage, from high-growth startups to global Fortune 500 enterprises. My work spans go-to-market strategy and launches, brand positioning and identity, and creative that cuts through the noise.

Over the past decade, I've deployed more than $100M in marketing investment and led brand strategies and campaigns that generated $2B+ in first-year revenue.

Guiding principles

Start with the customer.

Lasting brands understand both the rational and emotional drivers behind every decision.

Know the landscape.

Clear differentiation comes from understanding the market and the competition.

Read the cultural moment.

Great brands recognize when culture is shifting and give people a reason to care right when it matters.

Integration wins.

The best results come from owned, earned and paid channels working together.

Lead with the story.

Strong messaging is the foundation of every lasting brand and every campaign that works.

Areas of Expertise

Brand Strategy & Integrated Communications
Positioning, messaging and storytelling that connect every channel into one clear brand voice.

Pharma Launches, Branded & Unbranded
Global and U.S. launches, from disease awareness and market shaping to brand campaigns.

DTC & Consumer Campaigns
Full-funnel campaigns that build awareness, drive demand and turn audiences into loyal customers.

Telehealth & AI-Supported Patient Experiences
Digital care journeys and patient support programs that make health experiences easier and more personal.

Breaking Stigmas to Reach Patients
Campaigns that open honest conversations in stigmatized categories like menopause, period pain and maternal mental health, so patients get the care they deserve.

HCP & B2B Marketing
Campaigns and sales enablement that earn trust with clinicians, health systems and partners.

Marketing Leadership
Building teams, budgets and measurement frameworks that scale.

Changing Conversations in Women's Health

Women's health is more than a category I’ve worked in. It's a cause I've championed throughout my career. I serve as a board member, advisor and member of Women's Health Advocates, working to advance policy and research funding, and I partner with nonprofit and patient advocacy organizations to ensure women are heard across every life stage.

My work has broken stigmas around menopause with national campaigns about hot flashes, challenged societal norms around period pain, and educated patients and HCPs about the issues women too often face in silence.

Along the way, I've received multiple industry awards, including an Anthem Award for a high-performing maternal mental health campaign.

Beyond awareness campaigns, I've led go-to-market work for women's health brands, providers and care programs, and been featured in Super Bowl commercials. I've also helped health systems and AI-enabled technologies design products and experiences that truly meet women's needs.