Today’s noisy landscape demands veteran marketers who can craft strategic GTM plans, clear positioning, stand-out brand identities and creativity that fuels growth.

As an award-winning strategist with over 15 years of commercial marketing experience, I’ve worked with a diverse range of brands, from rapid-growth startups to bootstrapping SMBs and global Fortune 500 enterprises alike across health, consumer wellness and AI-enabled tech. My approach has proven to engage customers and grow brands at any stage or scale. I specialize in developing high-performing marketing plans and launch campaigns, audience-centric branding and founder narratives, and creative strategies that cut through the noise.

Over the past 10 years, I’ve been responsible for deploying more than $100M in marketing capital, and developed dozens of GTM campaign strategies that have generated a combined total of $2B+ in first year revenue for health, wellness and tech companies.

MY APPROACH

GAIN DEEP UNDERSTANDING OF YOUR IDEAL CUSTOMER 

Any successful marketing starts with knowing your audience. “know your audience” is a motto I’ve carried with me throughout my career, and it's proven to be the underpinning of every successful campaign. That’s why I always start by investing time into understanding your ideal customer and their needs, preferences, and behaviors. Doing so allows us to identify the hyper-targeted channels, tactics, and messages that resonate at every touchpoint. I believe that smart creative and storytelling is rooted in audience insights.

ANALYZE COMPETITION AND MARKET LANDSCAPE  

Analyzing the competitive landscape is critical for positioning your brand effectively. Regardless of the scope of the project, I always conduct an in-depth analysis of your market category and the competition. Understanding their positioning, key messages, strengths, and weaknesses is essential for building a foundation that will differentiate and separate you from your competition. This approach to any new project provides insights that unlock opportunities for your brand to stand out, and resonate with your ideal customer to grow your market share. 

CURATE THE RIGHT MIX OF AUDIENCE ENGAGEMENT, CONVERSION & BRAND AWARENESS TACTICS 

Whether working with a B2B or B2C brand, product or service, I help you connect with your audience on a deeper level. By leveraging a combination of tactics that span the full funnel and growth flywheel, I focus on deploying the right marketing mix that positively impacts both top and bottom lines. I’ve intentionally avoided specializing in paid, earned, or owned because I’m a strong believer that a true marketing strategist should leverage the expansive and ever-evolving toolbox we have available to us. From content marketing to omnichannel digital advertising and gorilla marketing campaigns, I make sure your brand’s unique value prop and audience-centric messaging are clear, compelling, and consistently optimized across every channel and tactic.

DEVELOP STRATEGIC MESSAGING, STORYTELLING & INTEGRATED COMMUNICATION  

I refuse to take shortcuts in messaging. I’ve learned that all the right tactics, strategies, and research in the world cannot compensate for a poorly designed messaging strategy. Brand storytelling rooted in the audience, cultural forces, and competitive insights is key to any successful marketing effort. I’ve witnessed some of the biggest brands in the world with multi-million-dollar budgets fail due to poor messaging.

Together, we’ll invest in developing a messaging and integrated communications strategy to ensure success across every channel and tactic. I’ve seen firsthand how campaign budgets are optimized through messaging, reducing leakage and unnecessary waste on media spend. If there is one thing that every successful campaign must get right, it's the messaging!

MY PROMISE

As a commercially minded marketer, my focus is always on delivering results that matter, and ideally, exceed expectations.  

CONSULTING SERVICES 

Every brand, product, or service is unique, and so are its challenges and opportunities. I pride myself on providing tailored solutions that are specifically designed to meet the needs of your brand – my work is never cookie-cutter. Whether you are looking to rebuild your marketing team, launch a new product, enter a new market, or simply increase your brand’s visibility, I have the expertise and proven success to help you achieve your goals. 

BRAND STRATEGY & CREATIVE

• Brand Strategy: Leverage my trademarked approach to building high-growth brand foundations. I develop comprehensive, strategic brand books made to scale, starting with defining your audience, clarifying your mission, purpose and value prop, and your ideal positioning.

• Creative Strategy & Brand Identity Design: Applying my Creative Strategy Framework for Brand Growth, I help founders and leadership teams develop a unique and creative identity for their brand rooted in their audience, strategic positioning, and brand story.

• Positioning & Messaging: Storytelling is an art that brings together creativity, strategy, cultural relevance and most importantly audience centric resonance. Craft compelling product, service and brand narratives that differentiates and drives customer demand.  

content strategy & brand campaigns

• Brand Awareness & Thought Leadership Campaigns: Design and execute campaigns that boost brand visibility across channels.  

• Creative Content Production: Through the Hello Helio Brand Studio or as a Fractional leader of an in-house brand team, I lead creative and content production teams to develop cohesive, audience-centric creative campaign assets and strategic content across all channels.  

• B2B Growth & Sales Enablement: Develop strategies to accelerate growth and sales.  

• Customer Demand & Acquisition: Implement effective lead generation and customer acquisition strategies.  

• HCP Marketing Campaigns: Specialized marketing for healthcare professionals and businesses whose target buyer is a medical professional.

• DTC & Consumer Marketing Campaigns: Direct-to-consumer marketing strategies for health, wellness, and consumer technologies looking to scale their consumer demand and drive customer acquisition by designing an ecosystem that drives buyer demand.

• Executive Thought Leadership: Designing strategic narratives and tactics for founders and executives, positioning them as industry thought leaders.  Specializing in first time Founders and CEOs who need to increase their online presence and persona.

GO-TO-MARKET Workshops & Strategic planning

• GTM Strategy & Product Launch Planning: Develop go-to-market campaign strategies and mar-comms for product and brand launches.  

• Pre-Launch Market Shaping: Increase education and awareness ahead of launch through targeted customer education campaigns, thought leadership and founder-led storytelling.  

• Channel Mix & Omnichannel Planning: Identify the right customer-centered channel strategy that will maximum reach and deliver efficient ROI.  

• Messaging & Communications Architecture: Structure effective integrated communication plans and align teams across functions before launch.  

• Customer Experience & Journey Mapping: Map tactics and messaging across the customer journey.  

• Audience Analysis & Profiling: Capture audience insights, uncover psychographics, and behaviors that are then translated into clear into customer profiles/personas. 

Fractional marketing EXECUTIVE & cross-functional support for scale-ups

• Interim & Fractional CMO: Provide interim or fractional CMO services to fill gaps in leadership teams at critical inflection points to help them reach the next level of growth, and navigate the common pains of scaling.

• Strategic Marketing Budgets: Strategize marketing budgets, align to KPIs and design tracking methods to manage capital and ROI efficiently.  

• Talent Resource Planning: Design an effective marketing org chart, identify gaps, clarify roles, and allocate resources for optimal performance.  

• Analytics, & Reporting: Expert consulting on implimenting AI solutions, creating efficiencies across functions, analytics, and reporting.  

• Organizational Re-Design: I’ve helped dozens of brands re-design and optimize their marketing team – matching the right mix of talent and resources is key to long-term success and growth. I’ll consult on implimenting AI solutions, creating efficiencies and improving coordination across functions, and lead workshops that help leaders navigate transformation of their marketing and brand teams.

Women’s Health Strategist

As a specialist in women’s health and a longtime advocate for advancing innovation, I serve as an active board member, investment advisor, and member of Women’s Health Advocates to advance policy and research funding.

As a women’s health marketing specialist, I’ve broken stigmas in menopause with national campaigns about hot flashes, challenged societal norms for period pain, and sparked change across life stages through patient and HCP education campaigns.

I’m the recipient of multiple awards and recognition in the category, including an Anthem Award for a high-performing maternal mental health campaign. My work has been featured in Super Bowl commercials. I have also led GTM campaigns for multiple women-centered health and wellness brands, beauty products, a globally recognized birthing center, and integrated mid-life care delivery program.

As a women’s health product innovation and CX strategist I’ve helped large hospital systems and AI-enabled technologies alike embrace the needs of female consumers across life stages.

WHAT OTHER PEOPLE SAY