MARKETING WITH A MISSION

Raised in the Metro Detroit area within a family of entrepreneurs, creatives, and small business owners, I grew up learning the importance of understanding (and wielding) both the rational and emotional drivers of customers. It was this combination of behavioral psychology, creativity, and business acumen that inspired me to pursue a business degree with a focus on marketing, communications, and digital audiences. Growing up in Detroit, with its volatile business landscape and cultural complexities, I was instilled with a great deal of grit, compassion, curiosity, and adaptability that has been a huge driver of personal growth throughout my career. And, as a Lions fan, well, let’s just say that's where I get my patience and loyalty.  
 
Above all, marketing is what I most enjoy. While it tends to be one of the most high-pressure, high-stakes departments in any organization, it's the challenge of combining art and science to generate business outcomes that I genuinely love. I operate on candor and good vibes, aiming to work with like-minded people who share a similar philosophy and work ethic. I enjoy working with changemakers, innovators, and visionaries who see a better future for healthcare and have the courage to tackle this complex category. 

Think we could be a good fit?

We know that growth is the core focus of any business, which is why we expertly leverage data, insights, and deep industry knowledge to deliver results straight to your bottom line. After witnessing the “copy/paste” mentality of many large agencies that often silo messaging and communications tactics between paid, earned, and owned, I decided there was a gap in the market for a consultancy focused on audience-centric approaches that maximize impact. My outstanding team harnesses cultural moments for powerful, relevant storytelling through our full-service model to ensure that your brand’s messaging is integrated into every touchpoint. Let us help you activate your audience across earned, owned, and paid channels, delivering work that cuts through the haze of cluttered content with fresh thinking and creative ideas that spark action. 

My passion for health literacy and disease education drove me to assemble the Mítra Collective - a multidisciplinary community of top subject matter experts - to support the growth of brands making tangible strides towards a more equitable future in women’s health and beyond. From investment guidance to highly specific business advice, marketing to legal counsel, we can help.